Cookie policy
Our website stores very little in your browser. This page lists all of it, and explains how to change your choice at any time.
Last updated: [CONFIRM: date the site goes live]
What this policy covers
This policy explains what our website, hottubrepairman.co.uk, stores on your computer, phone or tablet, and why. It applies to visitors from the UK.
For how we handle your personal information more generally, see our privacy policy.
What cookies are
Cookies are small files that a website stores in your browser. A website can also keep information in your browser’s ‘local storage’, which works in a similar way. In this policy, we call both of these ‘cookies’.
Everything our website stores
| Name | Set by | What it’s for | How long |
|---|---|---|---|
htrm_cookie_consent (local storage) | Us | Remembers whether you chose ‘Accept cookies’ or ‘Reject cookies’, so we don’t ask on every page. It stays in your browser and isn’t sent to us. It’s strictly necessary, so it doesn’t need your consent. | 6 months |
htrm_tsb_prefill (session storage) | Us | Only if you press ‘Book a call-out’ or ‘Book a consultation’ in our online troubleshooter. It carries your name, email address, postcode district and first question to the form on the next page, and is deleted as soon as that page opens. It isn’t sent to us unless you send the form. This is strictly necessary for the button you pressed, so it doesn’t need your consent. | Deleted when the next page opens |
_ga | Google Analytics | Only if you accept. Lets Google Analytics tell one visitor from another, so we can count visits. | 2 years |
_ga_ followed by our analytics ID (KLTVLTNECE) | Google Analytics | Only if you accept. Keeps track of your current visit. | 2 years |
_clck, _clsk | Microsoft Clarity | Only if you accept. Remember a random visitor ID, and join one visit’s page views together so we can see how the pages are used. | _clck up to 13 months; _clsk up to 30 days |
CLID, MUID, MR, SM, ANONCHK | Microsoft (for Clarity) | Only if you accept. Set by Microsoft when Clarity runs. They identify the browser to Microsoft. Microsoft says MUID can also be used for its own advertising, analytics and operational purposes. | Up to 13 months; SM and ANONCHK can end with your visit |
_fbp, _fbc | Meta Pixel (Facebook and Instagram) | Only if you accept, and only if we are running Facebook or Instagram adverts. Identify the browser so Meta can tell us how many people who saw or clicked an advert then contacted us. | Up to 3 months |
htrm_utm (session storage) | Us | Only if you accept. If you arrive from one of our adverts or campaign links, it remembers which one (the utm_source, utm_medium and utm_campaign in the link) so it can be added to a form you send. It is not sent anywhere unless you send a form. | Until you close the tab |
cf_clearance | Cloudflare, our hosting provider | Only set if Cloudflare shows you a security check page, which rarely happens, when a visit looks like it might come from a bot. It remembers that you passed the check. It’s strictly necessary to keep the site secure. | 30 minutes |
Our forms and the online troubleshooter use Cloudflare Turnstile to check that a person, not a bot, is sending them. Turnstile doesn’t set cookies on our website. It adds a one-time code to the form, which we check with Cloudflare when you send it.
Google Analytics
Google Analytics shows us which pages are visited, how people find the website, and which buttons they use, such as the call and WhatsApp buttons. It helps us see what’s useful and what isn’t.
It only loads if you choose ‘Accept cookies’. If you reject cookies, or don’t make a choice, no analytics cookies are set. We don’t send your name, phone number, email address or form message to Google.
Google Analytics keeps the information it collects about visits for 14 months, then deletes it. The cookies themselves can last up to 2 years in your browser, as shown in the table above.
Google explains how it uses this information at policies.google.com/technologies/partner-sites.
Microsoft Clarity
Microsoft Clarity is a free tool from Microsoft that shows us, in anonymous recordings and heat maps, where visitors tap, scroll and get stuck on our pages. We use it to make the website easier to use.
It only loads if you choose ‘Accept cookies’. If you reject cookies, or don’t make a choice, Clarity doesn’t load and sets no cookies. If you switch from accepting to rejecting, we tell Clarity to stop.
We hide what you type. Clarity doesn’t show us the contents of our contact, consultation and booking forms, or of the online troubleshooter chat.
Clarity keeps recordings for 30 days and heat map data for 9 months. Microsoft explains how it handles this information at learn.microsoft.com/clarity and in its privacy statement.
Meta Pixel
The Meta Pixel is a small piece of code from Meta (Facebook and Instagram). We may use it to measure our own adverts on those services, for example to see how many people who clicked an advert then sent an enquiry or tapped a call or WhatsApp button.
It is not switched on yet. When it is, it will only load if you choose ‘Accept cookies’. If you reject cookies, or don’t make a choice, it doesn’t load and sets no cookies. If you switch from accepting to rejecting, we tell it to stop and try to remove its cookies. We don’t send your name, phone number, email address or form message to Meta.
Meta explains how it uses this information at facebook.com/privacy/policy.
What we don’t use
We don’t set advertising cookies of our own, and there are no social media feeds or embedded videos on the website. Our WhatsApp and Google review links are plain links. Nothing from those services loads until you click one.
Your choice and how to change it
When you first visit, a banner at the bottom of the screen asks whether you’re happy for us to use cookies from Google Analytics, Microsoft Clarity and, once we use it, the Meta Pixel. ‘Accept cookies’ and ‘Reject cookies’ are equal choices.
Your current choice: Not chosen yet
You can also use the ‘Cookie settings’ link at the bottom of every page. If you switch from accepting to rejecting, we stop using Google Analytics, Microsoft Clarity and the Meta Pixel from then on. When you reject, we also try to remove the Google Analytics and Meta Pixel cookies we set. You can delete any other cookies already set in your browser’s settings.
Deleting or blocking cookies
You can delete cookies, or block them, in your browser’s settings. Your browser’s help pages explain how. If you delete them, we’ll ask for your choice again on your next visit.
Changes and questions
If we change what the website stores, we’ll update this page and the date at the top.
If you have a question, email us at htrm2022@gmail.com. Our privacy policy explains your rights, including how to complain to the Information Commissioner’s Office (ICO).